UKKR Merchant On-time Delivery Performance Guidelines
These guidelines are formulated to standardize the transaction performance behaviors of settled member merchants on the UKKR international trade B2B platform, unify the platform’s order delivery time standards, violation judgment criteria and penalty mechanisms, strictly control violations such as delayed delivery, false delivery and performance dishonesty, reduce the uncertainty of platform transaction inventory, protect the legitimate rights and interests of global buyers, and maintain a fair, honest and stable cross-border trading order on the platform. This is a mandatory management system of the platform. All paid members and certified settled merchants of UKKR shall strictly comply with these guidelines, based on which the platform conducts daily performance assessment, violation punishment and rights & interests management.
1. Scope of Application and Time Calculation Standards
1. Applicable Objects: These guidelines apply to all levels of member merchants on the UKKR platform, including regular members, enterprise members and premium members, covering all-category cross-border spot orders, standard orders, customized orders and promotional campaign orders on the platform.
2. Time Starting Point: The delivery time limit of all orders is uniformly calculated from the time when the buyer completes full payment and the platform finishes order review.
3. Time Extension Rules: Delivery time can only be extended in accordance with platform regulations due to statutory holidays and international force majeure events. Weekends are not included in the extension scope. Member merchants shall reasonably arrange stocking and delivery schedules in advance to avoid order delays.
2. Mandatory On-time Delivery Standards for Member Merchants
The platform implements hierarchical mandatory delivery performance management for member merchants. All members shall complete delivery operations and upload valid logistics trajectories in strict accordance with corresponding order types. Any failure to meet the standards will be deemed a performance violation. The specific standards are as follows:
2.1 RTS Spot Orders (Platform Standard Spot Products)
Member merchants shall complete product quality inspection, packaging and outbound processing within 48 hours after the order takes effect, simultaneously enter authentic, valid and fully traceable logistics waybill numbers in the platform system, and generate official logistics collection trajectories within the same 48 hours. Invalid performance behaviors including merely entering waybill numbers without actual collection records are strictly prohibited.
2.2 Standard Regular Orders (Non-customized General Products)
The default delivery time limit for standard regular orders is 72 hours. Merchants shall complete outbound delivery and synchronize complete logistics information on the platform within the specified time limit. The delivery date promised independently by merchants shall not exceed the platform’s basic time limit. The publicly displayed order delivery date serves as the final performance red line, and any overdue delivery shall be deemed a violation.
2.3 Customized, Large-item and Special-category Orders
During the order negotiation phase, member merchants shall clearly mark the production cycle and accurate delivery time limit on the platform. All delivery date information shall be recorded and filed on the platform and shall not be altered arbitrarily after confirmation. The delivery date can only be adjusted through the platform’s official process after negotiation with the buyer. Any unreasonable delay or arbitrary postpone of delivery shall be deemed a performance violation.
2.4 Platform Promotional Campaign Orders
Promotional campaign orders shall be subject to the delivery rules publicly announced by the platform for the current period. Member merchants shall strictly abide by the exclusive time limit requirements for campaign orders. The performance assessment of promotional orders takes priority over daily orders to effectively control centralized delayed delivery problems.
3. Standard Judgment Criteria for Performance Violations
The platform adopts standardized judgment for merchants’ delivery violations, with automatic system identification and manual review and filing. The following behaviors are all deemed merchant performance violations and will be held accountable by the platform:
1. Overdue Delivery: Failure to complete delivery, upload logistics waybill numbers or generate collection trajectories within the specified time limit corresponding to the order type.
2. False Delivery: Entry of invalid or empty waybill numbers, false carrier information, or long-term lack of logistics updates and forged trajectory records after waybill entry.
3. Arbitrary Delivery Date Modification: Unilaterally postponing delivery time or altering the performance cycle without platform online negotiation and buyer consent.
4. Malicious Delivery Refusal: Unreasonable refusal to deliver goods, guiding buyers to cancel orders actively, or maliciously delaying performance on the grounds of insufficient inventory.
5. Failure to Report Abnormalities: Failing to report to the platform in a timely manner and negotiate actively with buyers when encountering inventory shortages, production capacity failures, material shortages and other problems, resulting in order delays.
4. Hierarchical Penalty Mechanism for Member Violations (Core Binding Clause)
The platform establishes a hierarchical penalty system for performance violations. Hierarchical management and penalties are implemented based on the number of violations, violation circumstances and overdue severity. Violation records are permanently kept in merchant files, directly affecting member levels, rights and interests, and settlement qualifications.
4.1 Minor First Violations (Short-term overdue for single order without buyer complaints)
1. The platform automatically sends a performance early warning notice, requiring merchants to rectify within a time limit;
2. Deduct member performance points and reduce store performance scores;
3. Restrict natural platform traffic exposure for 7 days and suspend short-term campaign application privileges.
4.2 Secondary or Moderate Violations (Multiple overdue deliveries, false logistics records, minor buyer complaints)
1. Deduct double performance points and downgrade store performance level;
2. Restrict product ranking and block partial keyword exposure of the store;
3. Charge order performance liquidated damages (deducted in proportion to the order amount);
4. Suspend platform marketing support and special campaign participation qualifications for 1 month.
4.3 Severe Violations (Malicious false delivery, long-term overdue delivery, repeated violations, valid buyer complaints)
1. Clear store performance scores and compulsorily downgrade member level;
2. Impose full-store traffic restriction and weight reduction, and freeze store promotion privileges;
3. Block all platform rights and interests including campaign application, traffic support and official recommendation;
4. Members with 3 or more severe violations will have their member privileges suspended, settlement cooperation terminated and stores cleared by the platform, with no refund of member service fees.
5. Member Performance Assessment and Rights Linkage Rules
1. Assessment Cycle: The platform counts two core indicators of member merchants, namely monthly on-time delivery rate and violation-free performance rate, with publicly available data based on natural months.
2. Positive Rights Binding: Members who meet the monthly on-time delivery rate standard can enjoy exclusive rights such as traffic inclination, priority campaign application, store star rating improvement and official certification endorsement.
3. Negative Rights Restriction: Members with continuously substandard performance data will have their member privileges gradually reduced until their member identity is frozen and all platform support resources are cancelled.
4. Annual Settlement: The platform implements annual performance settlement. Members with excessive annual violations and excessively low performance rate will not be eligible for membership renewal certification in the next year.
6. Abnormal Order Reporting and Exemption Mechanism
To ensure rule fairness, member merchants can apply for exemption in accordance with regulations for genuine force majeure scenarios. Any failure to report in compliance with the process will be deemed a violation.
1. Exemption Scenarios: National statutory holidays, large-scale international logistics suspension, temporary customs policy adjustments, epidemic situations, natural disasters and other force majeure events.
2. Reporting Requirements: Merchants shall submit official reports via the merchant backend and upload valid supporting documents at least 24 hours before the order expiration, and reach online negotiation consensus with buyers simultaneously.
3. Non-exemption Scenarios: Platform does not accept exemption applications for problems caused by merchants themselves, including inventory management errors, insufficient stock preparation, manual operation errors, improper logistics selection and production capacity planning errors.
7. Supporting Supervision Requirements for Logistics Performance
1. All deliveries by member merchants must adopt platform traceable formal logistics channels. Authentic logistics information shall be uploaded as required, with full-process trackable logistics records, serving as the core basis for performance judgment and dispute arbitration.
2. In case of logistics stagnation, abnormality or delay, member merchants shall take initiative to follow up and handle the problem, synchronize updates with buyers and report to the platform in a timely manner. Passive delay will lead to additional performance violation penalties.
3. Relying on the full-link logistics tracking system, the platform real-timely monitors merchant delivery performance status, automatically captures overdue and false performance data, and realizes intelligent supervision and accurate accountability.
8. Rule Objectives and Supervision Value
These guidelines serve as a mandatory system for the UKKR platform to constrain merchant performance behaviors. By standardizing delivery time limits and implementing strict penalty and rights linkage mechanisms, the rules fully regulate the whole process of merchant stock preparation, outbound and delivery, fundamentally eliminating arbitrary delay, false performance and malicious order delay, and greatly reducing transaction inventory uncertainty on the platform. Meanwhile, unified performance standards stabilize the purchasing expectations of global buyers, improve the overall credibility and transaction reputation of the platform, and support the standardized, healthy and high-quality development of the platform’s B2B cross-border trade ecosystem.
9. Supplementary Provisions
1. These guidelines apply to all member merchants of the UKKR platform and shall take effect and be officially implemented upon release.
2. The platform reserves the right to optimize and adjust performance rules and penalty standards according to the current situation of cross-border trade, and all updates will be uniformly announced via platform notices.
3. All settled member merchants are deemed to have fully understood and voluntarily complied with these guidelines upon settlement. All violations will be penalized in accordance with the system, subject to valid appeal exceptions.
